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Follow-Up is Crucial
By Maggie Fielding | 4.18.12
Most of us have limited budgets. When stretched, do your research and choose the one campaign that would be the most profitable. Then, instead of spreading your marketing dollar too thin on several campaigns, follow-up thoroughly on one. Hit every delivery channel that makes sense. After the campaign analyze the results. You just may find that the success of your well-delivered efforts might allow for another campaign!