Case Studies

Get the details on some impressive results.

What can your credit union learn from others' experiences?

Home Equity Promotion Delivers Summer Fun(ds)

Prince George's Community Credit Union helped members get the financing they needed for summer projects by using the equity in their home.

Research

With low interest rates and an improving housing market, research showed that homeowners were ready to pursue the home equity option for borrowing funds.

Strategy

A home equity promotion consisting of a low-rate 4.00% APR, and a bonus grand prize, gave customers the confidence they needed. The message was fun and casual.

Target

Homeowners, age 35+, credit score 700+

Delivery Channels

• E-blast
• Web banner
• Web page
• Ad
• Inlighten screen
• Poster
• Insert

Return Investment: 522%

Prince George's Community Credit Union opened 24 new loans for a total of $1,312,882.00 and an ROI of 522%.

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