Case Studies

Get the details on some impressive results.

What can your credit union learn from others' experiences?

$1M in Loans

NARFE Premier Federal Credit Union uses multi-delivery channels for impressive returns.


Research

The credit union’s goal was to offer members something different. In need of loans at a time when they were also celebrating their 75th anniversary, they decided to combine a special loan offer with a new delivery channel.

Strategy

Offer a higher-than-usual maximum personal loan amount of $25,000 with a lower-than-usual interest rate of 7.5% APR with a 60-month repayment term.

Target

One per household, or 8,695. No further demographic criteria was used.

Delivery Channels

  • one of three ads included in a magazine
  • one eMail blast

Return on Investment: 240%

A 1.1% response rate was recorded during the first 6 months, during which 97 loans were closed, for a total of $1,002,981. The prorated cost of the promotion was $4,167. The interest paid to date was $23,145. Using a 1% net spread, the ROI was 240%.

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