Case Studies

Get the details on some impressive results.

What can your credit union learn from others' experiences?

Opening The Door To A Dream Campaign

Merck Sharp & Dohme Federal Credit Union's Home Equity Line of Credit promotion earned them 98 new loans.


Research

With a desire to increase their HELOC usage among members, research showed that key drivers were home improvement and vacation spending.

Strategy

A low rate of just 1.99% APR, combined with a limited-time window, made the offer a substantial benefit to customers. Plus, the creative developed using the key motivators further helped to influence their behavior.

Target

Homeowners, 9000 quantity

Delivery Channels

• Jumbo Postcard
• Poster
• Web Banner
• Handout

Return on Investment: 395%

Merck Sharp & Dohme Credit Union opened 98 new loans, added $3.4M in revenue, for an ROI of 395%.

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