Case Studies

Get the details on some impressive results.

What can your credit union learn from others' experiences?

Refinance Promotion Was A No-Brainer

Dominion Credit Union emphasized their stress-free process—convincing members that refinancing was quick and easy.


Research

With low interest rates and an improving economy, research showed that homeowners were ready to refinance, if they believed that credit was easily available to them.

Strategy

A home refinancing promotion consisting of a low-rate 3.25% APR, $399 closing costs, and a limited-time window gave customers the confidence they needed. The message was warm and inviting to also help put them at ease.

Target

Homeowners, age 35+, credit score 720+, Virginia and North Carolina residents

Delivery Channels

• E-Blast
• Web Banner
• Onsert
• Poster
• Jumbo Postcard
• Jumbo Postcard (revised)

Return on Investment: 752%

Dominion Credit Union opened 19 new loans, for a total of $2,791,900, and an ROI of 752%.

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